Have you landed clients on Today and Good Morning America?
Glenn: Yes, we have. It's not easy to do. The bigger the show, the stiffer the competition. We can make sure you get considered. But we can't guarantee the segment producers will book you for the show.

How can you guarantee that my story will be considered by the morning shows, Oprah or the other talk shows?
Glenn: This is where having connections makes all the difference. As you can imagine, the more popular the show, the more people there are trying to get noticed. In most cases, we know the people at these shows personally so we can break through to make sure your story gets utmost consideration. But a story getting booked also has something to do with you and what you're offering. And sometimes the show may have recently done a similar segment or the program just isn't interested.

Some other publicist told me she could guarantee me Oprah. Can you do the same?
Glenn: I'd suggest you get it in writing. Unless you've got one heck of a story to tell that I know is a sure thing, I can't guarantee anyone Oprah or any other show. But I will use my connections to make sure the powers that be carefully consider your story if the fit is right. We'll make sure producers carefully consider you for a show. But it's their decision whether to book you on the show.

Is there a contract involved with hiring your agency?
Glenn: Yes. Generally they run a minimum of six months for the campaigns that are on a flat-fee/retainer structure. They are usually a year if you're on a bonus structure.

Will you operate as spokesperson for our company as part of your services?
Glenn: Yes. We do that for several of our clients.

Your Agency has been involved with some high-profile, controversial cases. Why are you willing to get involved with something like that?
Glenn: We firmly believe that in this country you should be considered innocent until proven guilty. We do not believe that the media has the right to convict anyone of anything. Police have gotten it wrong, after all. And just because someone appears guilty, does not mean that they are. In those cases, we get involved only when we are then able to go in and deal with the media and do what we can to get our client or clients a fair shake in the media. We manage the crisis. If it becomes clear that the targets of the media coverage do not want to follow our advice or develop alterior motives and their desire becomes something other than getting a fair shake in the court of public opinion, we bow out. We have no interest in being involved in a circus. And, yes, that has happened.

Do you only deal with companies or individuals that want the major talk shows and newspapers? Because I want to go after the trade papers and some niche programs.
Glenn: Absolutely. Some topics lend themselves better to a particular market rather than a general interest program like Today or the New York Times.

Do you represent anybody? If not, what criteria do you use in selecting clients?
Glenn: No. We only represent clients whom we feel we can successfully land publicity. We're not about taking money. If we don't think you have a marketable book, idea or business--or we don't believe we can effectively help you achieve your goals, we won't accept you as a client. Another reason we may pass is because we already represent a client similar to what you do or offer. We don't want our clients competiting against one other for publicity. We want to push for a client 100%, not 50% of the time.

What makes your agency different?
Glenn: The Publicity Agency is the only agency created and staffed by former journalists. Which means we know news better than any other agency out there. So if your goal is to land news coverage or manage news coverage, there is no agency better than ours.

Contact us today find out how Glenn and his team at the The Publicity Agency can help you and your company gain the publicity you deserve.